The idea behind this project was to bring awareness to the vaccine effort after the news that some employees in healthcare facilities across Italy were refusing the vaccine, prompting the Italian government to authorise their firing. The challenge was to find a way for it to make an impact and we thought "what if Netflix did what they never do?" So we decided to create the first in-platform commercial.
We designed a content series of one-minute shorts directed by some of the most recognisable directors in the movie industry. In their own style, the shorts would tell stories around protagonists that decided not to take the vaccine and the consequences it brought to their worlds. The intention was to emotionally involve those against the vaccine effort and position the brand as someone that cares.
Team: David Casares (Copy & Art)
This project was crafted during my mentorship with Jonay Sosa.